A leading marketing and advertising firm that helps users to identify, map, and engage with the most important influencers or experts in their respective fields of work. wanted to automate in-depth text data analysis and insights generation process, so that they can share it with their end-users rapidly.

Challenges:

• Manual analytical processes took a lot of time and effort for insights generation


• Increased resource management cost due to manual labor


• As data increased, manual processes became tedious


• Faster keyword identification was a challenge

The Zerone approach:

We integrated NLP technology to the company’s insights management platform to parse data and identify components like keyword occurrence and their relevance, tagging of specific parts of speech, sentiment analysis, and dependency parsing to name a few. Enter your details to know integration of natural language processing and data analytics increased expert identification by 50%