The client is a marketing and advertising firm that helps users to identify, map, and engage their interactions with influencers, and enables its customers to make informed decisions on these influencers based on advanced insights. The client wanted to build a comprehensive software application that is capable of collecting data from multiple sources, run algorithms on it, and help them to identify and map the key influencers.
- Dependency on manual data collection methods consumed a lot of time
- With the increase in data and analysis work, manual procedures were difficult for the customer
- As new processes evolved, making adequate customizations to reports and dashboards was tedious
- Time-consuming to implement time-bound changes to sustain the quality as the business grows
The Zerone approach:
Zerone developed a data analytics tool for digital transformation that allowed clients to identify the experts using a comprehensive analytical dashboard. Further, a mapping tool was developed with principles of data analytics to select the experts they need to work with and plan and implement the interaction. A custom application was also developed to create an insights management platform that helps to gather, analyze, and report field-based insights. This platform observes the industries trying to capture insights from numerous sources, and develops better ways to improve their experience.