The client is a leading inbound tour operator based in the Asian subcontinent and offers standard and customized tour packages, transportation arrangement, and hotel booking services to tourists. They wanted an easily navigable B2C platform that would help their users explore the various tour packages and book their holiday trips seamlessly.
- Lack of a full-fledged online channel to market their services and increase visibility in the market
- Arranging holidays and manage their communications for their users was a manual process that consumed a lot of time and money
- Since most of their bookings came through word-of-mouth references, the number of bookings was not increasing as expected.
- The absence of a user-friendly B2C portal and online booking services made the business stagnant.
The Zerone approach:
A custom web application development by Zerone kickstarted their digital transformation roadmap. The app had well-defined tour packages that could be customized by prospective customers. Modules like payment gateways, food and accommodation options, travel and transpiration options were integrated to make the experience more holistic for the user. The B2C platform also included a strong back-office and accounting module to manage bookings payments, as well as accounting functions.